Sector: Food & Drinks, Restaurant

Practice area: Brand Identity, Visual Design, Packaging, Typography, Editorial Design

This is a modern Asian cuisine brand that combines traditional Eastern flavors with the energy of urban culture. The project was created as a gastronomic space where classic recipes and ingredients gain a new interpretation through contemporary presentation, a dynamic atmosphere, and a bold visual identity.

The visual identity is built on expressive typography and a contrasting color palette. The system combines deep dark tones with a vibrant persimmon accent, creating a strong and recognizable visual character for the brand.

The brand concept is based on the idea of rethinking Asian cuisine within an urban context. The restaurant blends the authenticity of traditional dishes with the fast rhythm of the modern city, creating a place where taste, culture, and aesthetics form a unified experience.

Typography plays a central role in the identity, combining expressive display typefaces with clean functional fonts to balance personality and readability.
This project was created as an educational concept.

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