Brand Identity Project

This project is a brand identity design for a modern cafe that combines coffee, burgers, and desserts in a casual, lifestyle-driven space. The idea was to create a brand that feels playful, recognizable, and easy to connect with. The visual identity is built around a custom frog mascot that reflects the mood of the place — relaxed, a bit ironic, and always centered around coffee.

Froggy Cafe is not just about food and drinks, but about everyday moments — grabbing coffee on the go, meeting friends, or taking a break during the day. The branding was designed to work across multiple touchpoints, including packaging, merchandise, and in-store experience.

The result is a cohesive and flexible identity that brings character into every detail and turns a simple cafe into a memorable lifestyle brand.

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