ABOUT THE PROJECT

Aether is a niche perfume brand about the poetic alchemy of inner states. The brand is built on the metaphor of scent as the “fifth element” of feeling: perfumes are liquid mood formulas, created as personal, intimate rituals.

TASK

Design a niche perfume brand that feels like modern alchemy, not magic: a clean, contemporary minimalist aesthetic with subtle, almost abstract lab and alchemical cues. Reimagine perfumery as the poetic alchemy of inner states, where fragrance becomes a delicate instrument for entering the right mood and deepening the connection with oneself.

SCOPE

Brand concept, brand strategy, naming, logo design, visual identity, packaging design

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