TASK

Develop a logo, naming system, category names, and label design for MEWZ - a line of summer lemonades (strawberry, kiwi, blueberry) that captures a bright summer vibe and remains clear and recognizable both on the shelf and in digital environments.

OBJECTIVE

Create a recognizable visual identity that highlights the flavor character of each drink, evokes an emotional response from a young female audience, and enhances the overall visual appeal of the brand.

APPROACH

A bright and playful visual language was used, featuring naive illustrative graphics. Each flavor received its own color accents and short flavor descriptions. Minimalist typography and an adaptive layout allow the design to work effectively across labels, packaging, and case presentation.

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